Auto Almanac – June 2, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding non-traditional and interesting automotive content for print/Web.

What it is: A treasure trove of essential automotive quick hits. After designing a highly successful Almanac for one of our daily-newspaper customers, we wondered if we could put together an automotive version. As a result, your new Auto Almanac contains trivia, concept-car spy info, auction notes and even games. All along the way, we invite readers to interact and submit their own ideas.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is the standard one-column newspaper format, but can be reconfigured by your designer to fit most spaces and shapes.
PDF of layout included.
About 600 words: NO?separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

AutoCross – June 2, 2014

Overview

Description

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: For the auto thrill-seeker, this is one of the most unique additions to your publication. The International AutoCross will test the knowledge of your readers with trivia that scours automobile parts bins, dealer showrooms and the history of people and places that have made the automobile what it is today. Retain readers and have them coming back on a regular basis for more. Like Wheelbase’s other features, International AutoCross comes to you formatted and ready to use.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online version by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for printand Web. Postscript file also included for even higher resolution and no bitmapping of fonts.

Please contact us to order this feature.

2015 Mercedes-Benz C-Class – June 2, 2014 AutoPilot

Overview

Description

Moving up in class for the 2015 Mercedes-Benz C-Class doesn’t involve a change of name, but it does mean that a wider array of luxury content goes hand in hand with a new body, platform and drivetrain.

Please contact us to order this feature.

Corvette LT-1 – AutoGraph

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

Please contact us to order this feature.

Super wash – AutoKnow, May 12 , 2014

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started. If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding a variety of automotive topics for broader readership. What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

From grade-schoolers raising a buck for the band, to Butch in the driveway with a hose and a sponge, the art of the car wash has been around for as long as . . . well, as long as the car.
Some folks are meticulous about keeping their cars clean. Others wait for the next rainstorm to do the job.

Please contact us to order this feature.

Chevrolet Silverado: 2007-’13 – May 19, 2014

Overview

Description

The “light-duty” Silverado 1500, along with the nearly identical GMC Sierra, replaced the C/K 1500 (1/2-ton) series for the 1999 model year and continues as General Motors’ most popular vehicle. The Silverado was updated for 2003 and again for 2007 on an all-new chassis. Engine choices consisted of a 195-horsepower 4.3-liter V6 plus V8’s making 295, 315, 367 and 403 horsepower. For 2009, a gas-electric hybrid joined the lineup with 332 horsepower. A four-speed automatic was the sole transmission choice for V6, 4.8-,5.3- and 6.0-liter V8 Silverados, but a six-speed automatic was included when the 403-horse V8 was specified. An all-new Silverado lineup was introduced for the 2014 model year.

Please contact us to order this feature.

Shift! May 26, 2014

Overview

Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

2015 Chevrolet Trax – May 26, 2014 AutoPilot

Overview

Description

Could it be that Chevrolet experienced an epiphany in finally deciding to offer its size-small Trax to U.S. buyers?
Or is it that GM’s “bowtie” division is covetous of Buick’s recent success with its own Trax-based Encore model? Whatever the reason, the vehicle is no longer just for Canadians, Australians or Russians.

Please contact us to order this feature.

Slowly, but surely – May 26, 2014

Overview

Description

As Google’s Self-Driving Car Project continues to move closer to reality, it’s raising questions and opening eyes about just what it might one day become and when.
In a May 27 Internet post, project director Craig Urmson described some parameters about what the car would and would not be. First off, it’s a two-seater that looks very much like a futuristic Volkswagen Beetle. And it’s a minimalist vehicle, as the first Beetles were. But that’s where the comparisons end.

Please contact us to order this feature.

Still singing the same old song? – Full Throttle, May 26, 2014

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Of our five senses, sound might be the most potent in stimulating memory.
Each weekend in the summer as a child, our family and many close friends would pile into our big GMC motorhome and head to a track somewhere in the Midwest to watch my dad race.
For those of you just tuning it, my father, Jerry Hansen, owned Brainerd (Minn.) International Raceway and is the winningest Sports Car Club of America (SCCA) driver in history with 27 national titles.