LaSalle history – FineLines July 14, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

Mac and PC page layout with accompanying text and
art files for maximum work flexibility.
About 850 words: separate text file included.
Layout is 8×21.5 inches (newspaper), but can be
reconfigured by your designer to fit most spaces.
PDF of layout included.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark
Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with
standard system fonts. If not, just change the fonts to
match your style.

Description

“Gee our old LaSalle ran great . . . those were the days,” croaked TV’s Archie and Edith Bunker every week at the beginning of the top-ranked sitcom “All in the Family.” For LaSalle, those days lasted a mere 13 years, from 1927 until the brand’ s demise in 1940.

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WordSearch July 14, 2014

Overview

Description

Use: Interactive content for media professionals looking to bolster recurring readership and increase the amount of exposure time for their products, whether print or Web.

What it is: Why are auto publications so dry and so serious? We’re living proof that car nuts have a sense of humor and want to have a little sugar on their Corn Flakes. Your readers will have fun with the “Driver ’s Seat” Word Search as they unearth people, places and events. Driver ’s Seat is just one step in making your auto product more interactive, which provides more exposure for advertisers and more revenue for all.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online verion by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for print and Web.

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Chevrolet Corvette: 2005-’13 – July 14, 2014

Overview

Description

Corvette afficionados refer to these cars by generation, based on their platforms. The sixth-generation ‘Vette, referred to as the C6, was launched in 2004 with significant upgrades over the C5, especially under the hood. The 6.0-liter engine produced 400 horsepower, while the wide-body Z06 variant introduced for 2006 made 505 horses from a highly specialized 7.0-liter V8. A 430-horsepower 6.2-liter V8 became the base engine for 2008, a year before the supercharged 638-horsepower ZR1 coupe joined the fun. Other models included the wide-body Grand Sport and the convertible only Corvette 427, which used the Z06 engine. After nine seasons, an all-new C7 ‘Vette arrived for the 2014 model year.

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How-to: kitchen to race shop in 15 mins.
– July 14, 2014

Overview

What is Auto Edit?

Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.

Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.

Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.

Story Intro

My buddy Ken Miller knows what I’m talking about, here.
He posted some pictures on his Facebook page of the interior of his late-1960s Dodge musclecar strewn all over the kitchen of his lovely suburban home.
He gets it. His wife Janet? Maybe. Certainly, she’s . . . tolerant.

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Auto Almanac – July 14, 2014

Overview

Use: Media professionals demanding non-traditional and interesting automotive content for print/Web.

What it is: A treasure trove of essential automotive quick hits. After designing a highly successful Almanac for one of our daily-newspaper customers, we wondered if we could put together an automotive version. As a result, your new Auto Almanac contains trivia, concept-car spy info, auction notes and even games. All along the way, we invite readers to interact and submit their own ideas.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is the standard one-column newspaper format, but can be reconfigured by your designer to fit most spaces and shapes.
PDF of layout included.
About 600 words: NO?separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

What Is A Hemi? – AutoGraph

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

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2015 Kia Sedona – July 14, 2014 AutoPilot

Overview

Description

Kia prefers you not call the 2015 Sedona a minivan. But as the saying goes, if it looks like a duck and quacks like a duck . . .
Note to Kia: the term minivan is not a dirty word, but relates to a specific conveyance that maximizes interior volume, yet does so in a reasonably efficient manner. However, the Korea-based automaker insists that the Sedona is a “multi-purpose vehicle” that possesses …

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Red Means Green – July 14, 2014

Overview

Description

In the collector-car world, 2014 is unquestionably The Year of the Horse. Prancing Horse, as in the Ferrari mascot, that is.
The just-concluded week of August collector-car events and auctions on the lush Monterey Peninsula of Northern California was a record breaker in more ways than one, with Ferraris the unquestioned stars of the shows.

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Jargon Police To The Rescue! – AutoKnow, July 7 , 2014

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started. If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding a variety of automotive topics for broader readership. What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

BLIS, CARB, AIRSCARF and CAFE. They could be from a teenager’s text message. But these are actually just four of the hundreds of acronyms coming to a new-car showroom near you.
Yes, when it comes to confusing abbreviations to describe new and confusing technology, there aren’t many industries that can match the automotive world.

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Beach day – July 7, 2014

Overview

Description

It’s show time.
For just one week, some of the most beautiful land in North America will be filled with some of the most beautiful, exotic and valuable cars in the entire world. Yes, it’s that time again, time for the Monterey auctions in the breathtaking Northern California peninsula.