Did the Super Bowl commercials hit the “spot”? – Full Throttle, Jan 27, 2014

2015 Chevrolet Silverado HD Super Bowl XXXXVIII AdOverview

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Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

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Description

What’s more anticipated than the Super Bowl? Possibly the car commercials that air during the Super Bowl.
Automakers pay up to $4 million for a single 30-second spot? Why so much? Because they were this year viewed by 111.5 million people. If you’re going to make a lasting impression, this is…

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