If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Includes Photoshop layers file of main art, where applicable.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 850 words: separate text file included.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

It used to be called “Golf Town,” except the driving was done on asphalt instead of a green fairway.
Take a cruise through this sleepy, industrial city of fewer than 100,000 souls, and there are Volkswagen Golfs everywhere. Blue Golfs. Red Golfs. Golfs of every shape and color and year.
It’s no secret the little car helped build Wolfsburg, Volkswagen’s central headquarters in northern Germany, and vice versa.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Includes Photoshop layers file of main art, where applicable.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 850 words: separate text file included.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

In the world of open-wheel racing, few had a better eye than Ken Tyrrell.
If you were in search of the proverbial needle in a haystack, Tyrrell could find it.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Includes Photoshop layers file of main art, where applicable.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 850 words: separate text file included.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

He was supposed to be an ecologist. The young lad, born on New Year’s Day in 1945, wanted to be immersed in fields and forests, plants and nature.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Includes Photoshop layers file of main art, where applicable.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 850 words: separate text file included.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

From his white, slicked-back hair, to his flamboyant ability to transform a stuffy board room into an artist’s easel, Farina personified Italian moda, or style. His brain was in constant motion; his right hand was never without a pencil.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Includes Photoshop layers file of main art, where applicable.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 850 words: separate text file included.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

It’s interesting what people are remembered for.
If you don’t know Roy Chapin Jr., it’s a good bet you know his cars.
Gremlin, Hornet and Pacer.
Even more than 30 years later, the mention of those names in car circles is enough to provoke a chuckle or two.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Includes Photoshop layers file of main art, where applicable.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 850 words: separate text file included.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

He was a computer’s brain wedged between a daredevil’s desire and a church minister’s gait. A thinker, a racer, a calculator but, always and forever, a gentleman.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Includes Photoshop layers file of main art, where applicable.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 850 words: separate text file included.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

How, exactly, does a premium Swedish car company take root from nothing but a conversation over a plate of cooked crustaceans?
How does a name become synonymous with safety? And how do Assar Gabrielsson and Gustaf Larson, two men with three simple rules, go down in history as the team responsible for creating the legendary Volvo brand?

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Includes Photoshop layers file of main art, where applicable.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 850 words: separate text file included.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

John and Horace Dodge likely never imagined it could happen. That two brothers’ dreams would turn into one solid deal, that would turn into another venture . . . that would eventually turn into an auto empire.

The Dodge brothers could barely see tomorrow. They were too concerned with making the most of today. You could see it in their brashness, their toughness and the deal-making, saloon-wrecking style that was the stuff of Detroit automotive legends.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Includes Photoshop layers file of main art, where applicable.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 850 words: separate text file included.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Elliott “Pete” Estes, an engineer at heart, could see the wheels spinning that morning in 1963 when a bright account executive for Pontiac’s advertising agency walked through the door with a notion that would ultimately ignite the “muscle car” era.

Estes could see the potential in secretly creating the GTO, a car that would eventually become the subject of songs, movies and passionate car clubs from Detroit, Mich., to Dallas, Tex.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Includes Photoshop layers file of main art, where applicable.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 850 words: separate text file included.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Rules are meant to be broken, or so the saying goes. But ‘ol Smokey was smarter than that. The way he saw it, rules were meant to be interpreted.
And depending on what side of the racing world you were on, you either loved him or hated him for it.
From one end of pit road to the other, drivers, mechanics, tire changers and owners will talk about the engineering genius. Or they’ll talk about how ol’ Smokey was a pioneer in the auto industry, whether it was challenging conventional thinking or spinning out another invention.