Category Archives: Store Items

Hyundai Santa Fe: 2007-’12

Overview

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Description

Hyundai branched out into the sport utility vehicle category with its new-for-2001 Santa Fe that was based on a much-modified Sonata sedan platform. The vehicle originally featured a choice of front-, or all-wheel drive as well as a base four-cylinder engine or optional V6. For 2007, Hyundai launched a bigger and bolder Santa Fe with two available V6s and optional…

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Breedlove – Legends, March. 25, 2013

Overview

Description

It’s 1997 and Craig Breedlove is strapped to the jet engine from a fighter plane and is blasting along at 675 mph . . . in a car.
Actually, the “Spirit of America” doesn’t exactly pass for a car in the traditional sense, but when you’re used to being the fastest human alive — on the ground — practicality and rules are out the window.

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Is it me, or is it a Florida thing? – Full Throttle, March. 25, 2013

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Florida is indeed a lovely place to be in the spring. It’s not too hot yet, which makes outdoor activities very pleasant, which also means that it’s convertible weather. Or just driving weather in general.
Following the winding A1A coastal route is not the quickest way to get anywhere on the extreme right coast, with speed limits of 25-45 mph and stop signs and pedestrian crosswalks every 10 feet, it seems, but it is an eyeful here. Beaches, surfers and really friendly and polite people who have no problem just randomly striking up some idle chit-chat.

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The Octane Lounge – Cheap street – March. 25, 2013

Overview

The Octane Lounge – Cheap street – March. 25, 2013

Description

When you think of the Barrett-Jackson Collector-Car Events, you typically think of high-end, original muscle cars that command six-figure prices.

And then there are the classics that sell for millions, like the former Clark Gable-owned 1955 Mercedes-Benz 300SL that fetched $2.035 million in January at Barrett-Jackson’s flagship event in Scottsdale, Ariz. There, sales for the week totaled an astonishing $107 million.

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Shift! March. 25, 2013

Overview

Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Topics Covered

“Super truck” yields 54 percent better fuel economy
Detroit Electric rises, phoenix-like
First Subaru hybrid a tall wagon
Toyota plans shift in battery systems
2012 fuel economy highest ever
Refreshed Optima Hybrid gets more power, space.

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Auto Almanac – March. 18

Overview

Use: Media professionals demanding non-traditional and interesting automotive content for print/Web.

What it is: A treasure trove of essential automotive quick hits. After designing a highly successful Almanac for one of our daily-newspaper customers, we wondered if we could put together an automotive version. As a result, your new Auto Almanac contains trivia, concept-car spy info, auction notes and even games. All along the way, we invite readers to interact and submit their own ideas.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is the standard one-column newspaper format, but can be reconfigured by your designer to fit most spaces and shapes.
PDF of layout included.
About 600 words: NO?separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

AutoGraph 2014 CTS – March 18, 2013

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

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Coo Coo Marlin

Overview

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art, where applicable.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Long before big money and sponsorship, there were guys like Coo Coo Marlin, digging and scratching for wins, week after week, and always coming up empty handed.

After all that time in the racing spotlight, he never lost sight of his roots or who he was. Marlin was basically unaffected. He was still the same man who still lived in the same modest farmhouse on the outskirts of Columbia, Tenn. The same man who still thought that herding cattle was just as important as harnessing horsepower…

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Are you worried about the rough ride ahead?

Overview

What is Auto Edit?

Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.
Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.
Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.

Story Intro

Recently I relinquished my 2009 Mini Cooper that proved an efficient commuter vehicle, although feeding it expensive premium gas partially offset that advantage. Ultimately its diminutive size and stiff ride on frost-heaved streets required a replacement.

The Mini’s “it’s-a-girl’s-car” rep might, however, did not influence my decision. It could have, though, since I couldn’t help but notice that the vast majority of Mini drivers are women. Also, it was almost exclusively women who commented on the car with their “oh, how cute!” or “I’ve-always-wanted-to-own-a-mini” remarks…

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2013 Honda CR-Z

Overview

Description

If there’s a standout in the Honda 2013 lineup, it’s the CR-Z, but not for the reasons you might expect. The car’s true purpose remains masked by its contradictions, even after receiving a modest makeover and powertrain upgrade.

Visually, the car appears as sporty as all get out and a modern interpretation of the cute little CRX buzz-bomb of the 1980s and early ’90s. That Civic-based two-seater was the ideal dance partner for drivers of modest means who wanted something that was light on its feet, looked cool and could perform magic zipping around town or over twisty highways.