Category Archives: Store Items

The Auto Sleuth – May. 6, 2013

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

Mac and PC print layout with separate text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Delorean – Legends, May. 6, 2013

Overview

Description

Three decades after his death at age 50 in 1980 of lung cancer, the fast-driving McQueen is still larger than life mainly because so few lived it as fast and furious as he did. His impact on the movie and automotive scene can be counted in the number of vehicles he owned — 265 before his estate was auctioned off in 1984 — and the influence he left on both worlds. McQueen was a movie legend, but he was…

Please contact us to order this feature.

Rush hour – AutoKnow, May. 6, 2013

Overview

Use: Media professionals demanding a variety of automotive topics for broader readership.

What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Ask anyone.
Spending money on a new exhaust system is mostly about the sound. If you pick up a bit of extra power, that’s just a bonus.

But it’s also risky business for buyers with hundreds of dollars or maybe even $1,000-$1,500 on the line.

It took 2007 Mustang GT owner Gilles Belliveau months to make up his mind and all the usual questions came into play. The most important, even ahead of price: will it have the right sound?

Please contact us to order this feature.

Pontiac Fiero – FineLines May. 6, 2013

Overview

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

Mac and PC page layout with accompanying text and
art files for maximum work flexibility.
About 850 words: separate text file included.
Layout is 8×21.5 inches (newspaper), but can be
reconfigured by your designer to fit most spaces.
PDF of layout included.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark
Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with
standard system fonts. If not, just change the fonts to
match your style.

Description

It was supposed to be a ground-breaking car for General Motors, a little two-seater that would put Pontiac in the spotlight and make buyers weak in the knees.

On paper, it must have looked like a fantastic dream: build a sporty and inexpensive two-seat car for buyers who really wanted a Corvette but couldn’t afford the payments, the insurance and the gas.

Please contact us to order this feature.

Warren Avis – May.6, 2013

Overview

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art, where applicable.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

You take it for granted today, but back then there was a man who was just plain frustrated about the waiting . . . and the walking.

Warren Avis landed at airports across the United States and waited . . . and waited . . . and waited. Sometimes he would have to walk for miles from the airport terminal before he would find a ride to pick him up.

Please contact us to order this feature.

Gone in 2.9 seconds – The Octane Lounge – May 6, 2013

Overview

Description

In this, the 50th anniversary year for the venerable Porsche 911, the German automaker has just unveiled the newest version of its Ÿber high-performance sports car, the 911 Turbo.

When first introduced in the mid-1970s, the 911 Turbo was known for its thundering acceleration, jolting turbo lag and intimidating handling, which was the result of a combination of the horsepower, the turbo…

Please contact us to order this feature.

Would you adopt one of these four Canadians? – Full Throttle, May 6, 2013

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

I have a question. Do we have something against practical hatchbacks vehicles?

The new Mercedes-Benz B-Class is a sweet looking ride. It’s a hatchback with a spunky 208-horsepower four-cylinder turbocharged engine.

If you took the badging off it, however, you could easily mistake it for something else. Its profile is familiar, which might be one reason that the three-pointed star plopped in the middle of the grille is a whopping seven inches across.

Please contact us to order this feature.

Shift! May 6, 2013

Overview

Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Topics Covered

Big plans for resurrected automaker: Detroit Electric, the last-century maker of electric fleet vehicles, has teamed with China-based Geely Automobile Group to develop electric vehicles and related motors for the Chinese market, says The Detroit News. The partnership will allow Detroit Electric to manufacture on three continents: at a to-be-named site in Wayne Co., Mich.; in the Netherlands to serve Europe; and in China…

Please contact us to order this feature.

Mazda CX-7: 2007-’12 – May. 6, 2013

Overview

Description

The five-passenger CX-7 wagon and the larger seven-seat CX-9 were both added for the 2007 model year. The CX-7 arrived with a turbocharged 2.3-liter four-cylinder engine that produced 244 horsepower and 258 pound-feet of torque. It received a styling update for 2010 along with a new base engine in the form of a 161-horsepower non-turbocharged 2.5-liter four-cylinder.

Please contact us to order this feature.

Auto Almanac – May. 6, 2013

Overview

Use: Media professionals demanding non-traditional and interesting automotive content for print/Web.

What it is: A treasure trove of essential automotive quick hits. After designing a highly successful Almanac for one of our daily-newspaper customers, we wondered if we could put together an automotive version. As a result, your new Auto Almanac contains trivia, concept-car spy info, auction notes and even games. All along the way, we invite readers to interact and submit their own ideas.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is the standard one-column newspaper format, but can be reconfigured by your designer to fit most spaces and shapes.
PDF of layout included.
About 600 words: NO?separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.