Category Archives: Store Items

Auto Almanac – May. 20, 2013

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding non-traditional and interesting automotive content for print/Web.

What it is: A treasure trove of essential automotive quick hits. After designing a highly successful Almanac for one of our daily-newspaper customers, we wondered if we could put together an automotive version. As a result, your new Auto Almanac contains trivia, concept-car spy info, auction notes and even games. All along the way, we invite readers to interact and submit their own ideas.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is the standard one-column newspaper format, but can be reconfigured by your designer to fit most spaces and shapes.
PDF of layout included.
About 600 words: NO?separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

It’s really time to get the lead out – May. 20, 2013

Overview

What is Auto Edit?

Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.

Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.

Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.

Story Intro

I don’t know about you, but I’ve been kind of hoping that all this new battery technology used in hybrid cars and electrics would find its way into other things, like, ohhh, I dunno, batteries, perhaps. All kinds of batteries. Big ones, small ones, rechargeable ones that just have to look at a wall plug the right way to get all happy and juiced up.

But nothing. Well, nothing that really affects me at this very moment. Lithium-ion, where are you? You would be my best friend right now, all lightweight and spry.

Please contact us to order this feature.

Shift! May 20, 2013

Overview

Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Topics Covered

Solar panels bring cool factor: South Korean automaker Hyundai is soon to flip the switch on that country’s largest solar-panel system, attached to the rooftops of its Asan, Korea, plant. It will deploy about 40,000 solar-voltaic panels later this year. When completed and on-line, the plant will be capable of supplying enough found energy to provide a stable source of electricity for up to 3,200 households. To produce the same amount of electricity, a thermoelectric (carbon-burning) power plant releases 5,600 ton…

Please contact us to order this feature.

Mercedes-Benz R-class: 2006-’12 – May. 20, 2013

Overview

Description

The R-class was developed for North American buyers and built alongside the M-class sport utility vehicle at the M-B factory in Alabama. The vehicle’s platform was loosely based on that of the M, only it was considerably longer and wider. As a result, the wagon offered two rows of twin bucket seats as well as a split-folding third-row bench and a reasonable amount of cargo space. All-wheel-drive was standard, along with a choice of V6 or optional V8 powerplants connected to seven-speed automatic transmissions.

Please contact us to order this feature.

AutoCross May 20, 2013

Overview

Description

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: For the auto thrill-seeker, this is one of the most unique additions to your publication. The International AutoCross will test the knowledge of your readers with trivia that scours automobile parts bins, dealer showrooms and the history of people and places that have made the automobile what it is today. Retain readers and have them coming back on a regular basis for more. Like Wheelbase’s other features, International AutoCross comes to you formatted and ready to use.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online version by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for printand Web. Postscript file also included for even higher resolution and no bitmapping of fonts.

Please contact us to order this feature.

The Auto Sleuth – May. 20, 2013

Overview

Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

Mac and PC print layout with separate text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Ego . . . maniac – The Octane Lounge – May 13, 2013

Overview

Description

Sometimes, the stories write themselves.
Lamborghini, the legendary Italian sports-car builder, is doing some incredibly cool things to celebrate its 50th birthday.
Without question, the high-water mark of the birthday party was a 750-mile rally that saw some 350 Lamborghinis drive from Milan in northern Italy, to Sant’Agata Bolognese, the Italian town where construction began on the very first Lamborghini factory in May, 1963.
In between, the largest Lamborghini rally in history, known as the 50th Anniversary Grande Giro, visited Lombardia, Toscana, Roma, San Giustino Valdarno and Bologna, among other picturesque Italian points of interest.

Please contact us to order this feature.

Auto Almanac – May. 13, 2013

Overview

Use: Media professionals demanding non-traditional and interesting automotive content for print/Web.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is the standard one-column newspaper format, but can be reconfigured by your designer to fit most spaces and shapes.
PDF of layout included.
About 600 words: NO?separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Nissan Sentra: 2007-’12 – May. 13, 2013

Overview

Description

For more than 30 years, the Sentra brand has been a stalwart in Nissan’s sedan lineup. With regular content and styling updates, the vehicle has evolved into a size-reduced likeness of its bigger Altima and Maxima siblings. For the 2007 model year, the sixth-generation Sentra came with a bigger body and more thrust from a 140-horsepower 2.0-liter four-cylinder. An optional 177-horsepower 2.4-liter four-cylinder arrived for 2008 in the sporty SE-R (200 horses in the Spec V). The Sentra was completely redesigned for the 2013 model year.

Please contact us to order this feature.

VonDutch – Legends, May.13, 2013

Overview

Description

Today, many years after his death in 1992, the Von Dutch name is a fashion brand. And who would have
thought it? Probably not the real Von Dutch—Kenny Howard—who was a pioneer of the 1960s custom-car craze. Born in 1929, he transformed pin-striping into an art form. It all began with his father, who was a professional sign painter.
Howard picked up the craft and by the age of 10 was able to letter and paint like a pro. In the early 1940s, he began working at a motorcycle shop.