Category Archives: Store Items

Shift! Sept 2, 2013

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Topics Covered

Hybrid Corvette idea has merit, maybe: Sports-car purists might balk at the thought, but the president of General Motors thinks that a hybrid Corvette Stringray might be an idea whose time has come. “Actually, don’t laugh,” Mark Reuss told the Los Angeles Times newspaper. “I think it would be really fun to do, I think it would build capability inside our company and I think people would love it.” The new seventh-generation Corvette is fast becoming a revelation for many sports car enthusiasts, offering styling, build quality and performance on par with some of the world’s most amazing supercars, for a fraction of the price. A kinetic energy capturing system like those found on some new hybrid supercars “presents many advantages,” Reuss told the newspaper.

Please contact us to order this feature.

The shape of things to come – The Octane Lounge – Sept 2, 2013

Overview

Description

With new-car season upon us, automakers around the world already are looking well beyond the 2014 model year and casting an eye on the future. Germany’s hugely influential Frankfurt Auto Show, which runs from Sept. 10-22, features an interesting selection of concept cars from across the globe.

Please contact us to order this feature.

Help is here if the thought of car shopping stresses you out – Full Throttle, Sept 2, 2013

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Do you dread buying a vehicle? It should actually be a fun experience, don’t you you think? We’re talking new wheels, here, after all. Factor in used cars and the selection is endless, so coming away happy shouldn’t be a really big deal, right?

That’s not always the case and apparently the problem is not the car, but the actual pothole-filled journey of getting to the dotted line to sign your name.

Please contact us to order this feature.

The Volt’s colorful getaway – AutoKnow, Sept 2, 2013

Overview

Use: Media professionals demanding a variety of automotive topics for broader readership.

What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

There’s an interesting irony when it comes to things that are “high tech.” It’s that they’re only high tech for a brief time. Soon, they become run-of-the mill, or are surpassed as the competition attempts the dreaded “leap frog” that turns the latest and greatest into yesterday’s news.

Please contact us to order this feature.

Fiat 500L – AutoGraph Sept 2, 2013

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

Please contact us to order this feature.

Auto Almanac – Sept. 2, 2013

Overview

Use: Media professionals demanding non-traditional and interesting automotive content for print/Web.

What it is: A treasure trove of essential automotive quick hits. After designing a highly successful Almanac for one of our daily-newspaper customers, we wondered if we could put together an automotive version. As a result, your new Auto Almanac contains trivia, concept-car spy info, auction notes and even games. All along the way, we invite readers to interact and submit their own ideas.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is the standard one-column newspaper format, but can be reconfigured by your designer to fit most spaces and shapes.
PDF of layout included.
About 600 words: NO?separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

2014 GMC Sierra – Sept 02 AutoPilot

Overview

Description

With nearly endless combinations of powertrains, features and cab choices, you would be hard-pressed to find two identical pickup trucks on the road.

That’s certainly the case with General Motors’ light-duty cousins – the Chevrolet Silverado and GMC Sierra – although both share the same basic structure and running gear.

Please contact us to order this feature.

The Auto Sleuth – Aug 26 , 2013

Overview

Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

Mac and PC print layout with separate text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

All show (but no go) – AutoKnow, Aug 26, 2013

Overview

Use: Media professionals demanding a variety of automotive topics for broader readership.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

From the 1958 Ford Nucleon that could reach 5,000 miles on one fill-up of uranium, to the 1997 Cell Craft G440 Flying Car that rolled down the road but also lifted and flew on demand like a helicopter, concept cars have captured the imagination of the automotive industry for more than 80 years.

Please contact us to order this feature.

Shift! August 26, 2013

Overview

Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Topics Covered

Electric BMW sports car coming fast: No sooner did BMW officially reveal its electric i3 city car than it also released some details of its second all-electric, the i8 plug-in sports car. It will feature BMW’s latest-generation three-cylinder turbocharged engine, which is also due to appear eventually in other small BMWs and Mini-brand cars. All of 1.5 liters of displacement, the gasoline engine will develop 321 horsepower and 236 pound-feet of torque, which is the highest per-liter rating of any engine BMW has ever produced for the road, paired with a 131-horsepower electric motor with an additional 184 pound-feet of torque. Weighing not even a ton and a half (3,285 pounds, actually), the i8 is claimed to accelerate to 60 mph in less than 4.5 seconds.