Category Archives: Store Items

Deal. – March 17, 2014

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Description

While owning a high-end luxury sedan or sports car is something many people aspire to, it’s not a reality for everyone. Not by a long shot.
Some folks don’t like to sink their money into expensive cars and for others, a shortage of cash dictates that that it isn’t even a option. Even ordinary cars aren’t exactly cheap these days. According to a recent FOXNews.com report, the average price of a new car in the United States is more than $31,000.

Please contact us to order this feature.

The Auto Sleuth – March 17 , 2014

Overview

Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

Mac and PC print layout with separate text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Giuseppe Bertone – Legends, March 17, 2014

Overview

Description

His eyes might have been Giuseppe “Nuccio” Bertone’s greatest assets. Seven years after his death at age 82, Bertone’s talent endures: the Lamborghini Espada and Countach; the Fiat 850 Spider; and the tribute to Enzo Ferrari’s son, the Dino coupe. He has been called the greatest nurturer of design talent in history.

Please contact us to order this feature.

Top Gear – March 17, 2014

Overview

Use: Media professionals demanding top-quality automotive content for print/Web. Professional artwork, editing.

What it is: What’s new, what’s hot! Wheelbase Communications is committed to broadening readership (getting non-traditional auto-section readers into your publication/Web pages) and creating as much revenue potential as possible. Top Gear focuses on the aftermarket by telling your readers what’s new and what’s cool. This column includes four items per week as well as prices (where possible) and Web site addresses.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

John Cooper – March 17, 2014

Overview

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art, where applicable.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

With each wrench that spins and every car that rolls, John Cooper’s dream lives on.
Yes, the dream looks different, but you can still see where it comes from.
But turn a corner in most major cities and Cooper’s days spent in that dark and dirty little garage in Surbiton, England come to life.

Please contact us to order this feature.

Avanti – FineLines March 17, 2014

Overview

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

Mac and PC page layout with accompanying text and
art files for maximum work flexibility.
About 850 words: separate text file included.
Layout is 8×21.5 inches (newspaper), but can be
reconfigured by your designer to fit most spaces.
PDF of layout included.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark
Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with
standard system fonts. If not, just change the fonts to
match your style.

Description

The creation of the futuristic-looking Avanti set the world on its collective ear and put the ailing Studebaker Corporation back on the path to financial health. Not really, but at least that was company president Sherwood Egbert’s fondest dream.
However, as with numerous good intentions, poor planning combined with quality problems meant failure for Studebaker, consigning it to history’s automotive scrap heap.

Please contact us to order this feature.

WordSearch March 17, 2014

Overview

Description

Use: Interactive content for media professionals looking to bolster recurring readership and increase the amount of exposure time for their products, whether print or Web.

What it is: Why are auto publications so dry and so serious? We’re living proof that car nuts have a sense of humor and want to have a little sugar on their Corn Flakes. Your readers will have fun with the “Driver ’s Seat” Word Search as they unearth people, places and events. Driver ’s Seat is just one step in making your auto product more interactive, which provides more exposure for advertisers and more revenue for all.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online verion by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for print and Web.

Please contact us to order this feature.

Mazda3: 2010-’13 – March 17, 2014

Overview

Description

The Mazda3 sedan and hatchback wagon supplanted the ProtegŽ sedan and ProtegŽ5 wagon for the 2004 model year. This was followed by a sportier Mazdaspeed3 hatchback that arrived for 2007. Following six successful years, an all-new second-generation Mazda3 and Mazdaspeed3 were introduced for the 2010 model year. Under the hood was your choice of a 148-horsepower 2.0-liter four-cylinder or optional 167-horsepower 2.5. The Mazdaspeed3 continued with a turbocharged 2.3-liter four-cylinder that made 263 horsepower. For 2012, Mazda introduced a 163-horsepower version of the 2.0 under its “Skyactiv” banner. Mazda’s third-generation sedan and hatch models arrived for the 2014 model year.

Please contact us to order this feature.

Is the end in sight for the collectible car? – March 17, 2014

Overview

What is Auto Edit?

Welcome to AutoEdit, a new and slightly more irreverent weekly feature from Wheelbase Media.
Rather than your pages being a collection of random auto stories, the AutoEdit feature is intended to be the glue that holds it all together. Just as your editorial page is intended to be the pulse of your newspaper, Auto Edit can also be the pulse of your auto pages.

Auto edit runs 500-550 words and is all about your readers becoming more familiar with our key staff members via their personal views on the automotive world. Of all 18 of our weekly features, AutoEdit is the only one intended to provide weekly commentary. Journalistically speaking, this is just common sense since such commentary does not belong in our other news-type features.

Whether your readers agree or disagree with what’s written, they’ll know exactly how the writers of AutoEdit stand on their chosen topics. And, quite frankly, a little spirited debate is a healthy thing and that seems to be missing from more and more newspapers these days. AutoEdit is all about soul, getting back to the basics of solid content and showing readers that there are real people behind the nine-point typeface.

Story Intro

A recent magazine article written by Rob Sass, a vice president with collector-car insurance company Hagerty, warns of a steadily declining interest in the hobby as a whole.
Sass points out that the core baby-boomer demographic – the one that has fueled the demand for post-World War II vehicles from 1946 to the mid-1980s – are losing interest due to their advancing years and/or shifting priorities.

Please contact us to order this feature.

Auto Almanac – March 17, 2014

Overview

Use: Media professionals demanding non-traditional and interesting automotive content for print/Web.

What it is: A treasure trove of essential automotive quick hits. After designing a highly successful Almanac for one of our daily-newspaper customers, we wondered if we could put together an automotive version. As a result, your new Auto Almanac contains trivia, concept-car spy info, auction notes and even games. All along the way, we invite readers to interact and submit their own ideas.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is the standard one-column newspaper format, but can be reconfigured by your designer to fit most spaces and shapes.
PDF of layout included.
About 600 words: NO?separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.