Category Archives: AutoKnow

Silverado or Sierra – AutoKnow, July 29, 2013

Overview

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Use: Media professionals demanding a variety of automotive topics for broader readership.

What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

From pretty much any angle, they look the same. They’re virtually twins, after all.
And in an age where “badge engineering” is a dinosaur marketing principle that has even killed a few vehicle lines, you have to ask the obvious question: why bother with a Chevrolet Silverado as well as GMC Sierra when they’re so similar.
After all, Ram has just one truck (there’s no Chrysler pickup) and Ford’s F-series – the reigning sales champ – is also all by itself, despite a little dabbling by Lincoln over the years.

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Fighting crime with tech – AutoKnow, July 22, 2013

Overview

Use: Media professionals demanding a variety of automotive topics for broader readership.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Officer Garrett Dow can’t help but laugh every time he puts on old rerun of “Adam-12”, the classic cop show from the 1960s and ’70s.
“Everything they did on the show, all their communication, was done on the radio. Or, they had to go use a payphone to call in an arrest warrant, or to see if somebody was wanted,” said Dow, a technology officer for the Portland Police Bureau in Oregon.

Please contact us to order this feature.

Deciding on your new driveway – AutoKnow, July 8, 2013

Overview

Use: Media professionals demanding a variety of automotive topics for broader readership.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Bart Tragesser remembers a time not long ago when a driveway decision was as easy as black and white: asphalt or concrete? What’s your pleasure?

These two surface staples still rule new driveway construction. But creative competition among installers has transformed a mundane route from the street to the garage into a personalized and beautiful gateway to the home.

Please contact us to order this feature.

Show of respect – AutoKnow, June 10, 2013

Overview

Use: Media professionals demanding a variety of automotive topics for broader readership.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

It probably seemed like a good idea at the time. Head down to the park or Main Street and check out the cool cars gathered at the show.

Then it happens. You rub a fender with your watch. You drop your bike against a door. Your 80-pound dog jumps up on the other door, paws flailing. And your kids start climbing on the hood.
And then what?

Please contact us to order this feature.

The missing Linc – AutoKnow, May. 13, 2013

Overview

Use: Media professionals demanding a variety of automotive topics for broader readership.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

When the smoke finally cleared, nothing was left but a charred Lincoln chassis and the memories of what could have been.

The love child of legendary rocker Neil Young, LincVolt – a 1959 Lincoln Continental and the object of Young’s affection – was a mess of singed scrap after a fire in November of 2010 rolled through its storage warehouse in San Francisco.

Please contact us to order this feature.

Rush hour – AutoKnow, May. 6, 2013

Overview

Use: Media professionals demanding a variety of automotive topics for broader readership.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Ask anyone.
Spending money on a new exhaust system is mostly about the sound. If you pick up a bit of extra power, that’s just a bonus.

But it’s also risky business for buyers with hundreds of dollars or maybe even $1,000-$1,500 on the line.

It took 2007 Mustang GT owner Gilles Belliveau months to make up his mind and all the usual questions came into play. The most important, even ahead of price: will it have the right sound?

Please contact us to order this feature.

On the right track – AutoKnow, April. 29, 2013

Overview

Use: Media professionals demanding a variety of automotive topics for broader readership.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

You know that vegetables help build strong bodies, but not necessarily like this. Packed with vitamins, minerals and fiber, they provide the stuff that keeps us all going.

But who knew how important veggies – or more specifically, vegetable fiber – would one day become to keep people going in another way: through the movement of automobiles.

Please contact us to order this feature.

The new fastback – AutoKnow, April. 15, 2013

Overview

Use: Media professionals demanding a variety of automotive topics for broader readership.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

What’s in a roof? Well, if history provides any sort of clue, a smooth shape means speed and luxury, no matter how many doors it has.

New offerings from Porsche, Audi, BMW, Jaguar, Mercedes-Benz, and even Honda, haven’t invented a new class so much as joined a long list of automakers that have sought on and off since the early 1940s to distinguish themselves with a roofline style known as the “fastback”.

Please contact us to order this feature.

Whoa! – AutoKnow, March. 25, 2013

Overview

Use: Media professionals demanding a variety of automotive topics for broader readership.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

When it comes to braking/stopping/slowing down, reaction time is a major issue, which is why it’s important to not be distracted behind the wheel. Texting/cell-phone use and fiddling with dash controls seem to be the focus these days and rightly so.
But what about the brakes themselves? But brakes are brakes, right?
Wheelbase Media, in conjunction with online tire/wheel store The Tire Rack and Italy-based Brembo Brakes, embarked on a set of tests (stopping distance from 60 mph to zero) that went everywhere but where you might think.