Author Archives: jeff

2014 Mercedes-Benz CLA – July 1, 2013

Overview

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Description

It might be hard to believe, but it appears as though Mercedes-Benz has caught the rest of the automotive world napping.
This fall, the automaker will introduce a front-wheel-drive sedan to North America that almost anyone pining for a loaded-up Honda Accord, Ford Fusion or Toyota Camry can afford.

Please contact us to order this feature.

AutoCross July 1, 2013

Overview

Description

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: For the auto thrill-seeker, this is one of the most unique additions to your publication. The International AutoCross will test the knowledge of your readers with trivia that scours automobile parts bins, dealer showrooms and the history of people and places that have made the automobile what it is today. Retain readers and have them coming back on a regular basis for more. Like Wheelbase’s other features, International AutoCross comes to you formatted and ready to use.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online version by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for printand Web. Postscript file also included for even higher resolution and no bitmapping of fonts.

Please contact us to order this feature.

VW XL1 – AutoGraph July 1, 2013

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

Please contact us to order this feature.

Ford Ecoboost – AutoGraph June 24, 2013

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

Please contact us to order this feature.

2013 Camaro ZL1 – AutoGraph June 17, 2013

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

Please contact us to order this feature.

Shift! June 10, 2013

Overview

Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Topics Covered

Luxury electric on indefinite hold: Under intense pressure to increase global sales volumes, Infiniti’s new boss is realigning the company’s priorities by indefinitely putting on hold the 2015 Infiniti LE, which would have been the first all-electric mid-size sedan from the luxury brand. The battery-electric LE was to have been produced in the United States using more or less the same underpinnings as the all-electric Nissan Leaf, built in Smyrna, Tenn. Infiniti’s recently hired CEO Johan de Nysschen also made it a priority to kill off the Infiniti Emerg-E plug-in hybrid supercar concept last fall, one of his first actions after being hired. De Nysschen is also tempering expectations that Infiniti will nearly triple sales in four years, says industry publication Automotive News.

Please contact us to order this feature.

Reinventing the Mustang? – The Octane Lounge – June 10, 2013

Overview

Description

Already, the buzz is feverishly building about the next-generation Ford Mustang, which will be introduced next year as a 2015 model.
The fact that the new Mustang is a hot automotive topic is hardly surprising. When Ford introduced the original Mustang at the New York World’s Fair on April 17, 1964, it was an immediate sensation, blowing past even the most optimistic sales estimates. Dealers ordered 22,000 Mustangs the day it was introduced, and in its first 18 months of production, Ford sold more than a million of them.

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Where do the Mustang and Camaro go after “retro”? – Full Throttle, June 10, 2013

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Both Ford and Chevrolet have to make a decision and it can’t be an easy one.
Where do they take the Mustang and Camaro next?

It’s the kind of question that keeps executives staring at the bedroom ceiling at 3 a.m. trying to think of an answer.

Other automakers have similar issues. BMW doesn’t dare mess up its 3-series and if Porsche makes a misstep with the 911, there will be heck to pay. Chevrolet has to be careful with the Corvette, but that doesn’t seem to stop the company from making drastic changes. Perhaps that has to do with the fact that the current Corvette has been around for close to a decade, so you can’t really have anything other that drastic changes, hence the gorgeous new 2014 model.

Please contact us to order this feature.

The Auto Sleuth – June 10 , 2013

Overview

Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

Mac and PC print layout with separate text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Vincent Hugo Bendix – Legends, June 10, 2013

Overview

Description

As it turns out, there was little, if anything, that could stop him. From an early age, the founder of the Bendix Corporation showed the kind of spirit that comes around once every century or so. He was creative, fascinating and he was willing to take a few chances. In fact, Bendix ran away to Manhattan in 1898 at age 16, the scene for many entrepreneurs of the time.