Author Archives: jeff

Chevrolet Silverado: 2007-’13 – May 19, 2014

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

Description

The “light-duty” Silverado 1500, along with the nearly identical GMC Sierra, replaced the C/K 1500 (1/2-ton) series for the 1999 model year and continues as General Motors’ most popular vehicle. The Silverado was updated for 2003 and again for 2007 on an all-new chassis. Engine choices consisted of a 195-horsepower 4.3-liter V6 plus V8’s making 295, 315, 367 and 403 horsepower. For 2009, a gas-electric hybrid joined the lineup with 332 horsepower. A four-speed automatic was the sole transmission choice for V6, 4.8-,5.3- and 6.0-liter V8 Silverados, but a six-speed automatic was included when the 403-horse V8 was specified. An all-new Silverado lineup was introduced for the 2014 model year.

Please contact us to order this feature.

Shift! May 26, 2014

Overview

Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

2015 Chevrolet Trax – May 26, 2014 AutoPilot

Overview

Description

Could it be that Chevrolet experienced an epiphany in finally deciding to offer its size-small Trax to U.S. buyers?
Or is it that GM’s “bowtie” division is covetous of Buick’s recent success with its own Trax-based Encore model? Whatever the reason, the vehicle is no longer just for Canadians, Australians or Russians.

Please contact us to order this feature.

Slowly, but surely – May 26, 2014

Overview

Description

As Google’s Self-Driving Car Project continues to move closer to reality, it’s raising questions and opening eyes about just what it might one day become and when.
In a May 27 Internet post, project director Craig Urmson described some parameters about what the car would and would not be. First off, it’s a two-seater that looks very much like a futuristic Volkswagen Beetle. And it’s a minimalist vehicle, as the first Beetles were. But that’s where the comparisons end.

Please contact us to order this feature.

Still singing the same old song? – Full Throttle, May 26, 2014

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Of our five senses, sound might be the most potent in stimulating memory.
Each weekend in the summer as a child, our family and many close friends would pile into our big GMC motorhome and head to a track somewhere in the Midwest to watch my dad race.
For those of you just tuning it, my father, Jerry Hansen, owned Brainerd (Minn.) International Raceway and is the winningest Sports Car Club of America (SCCA) driver in history with 27 national titles.

Please contact us to order this feature.

The Auto Sleuth – May 26 , 2014

Overview

Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

Mac and PC print layout with separate text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Ed Big Daddy Roth – Legends May 26, 2014

Overview

Description

He was just a simple man working out of a simple garage creating things with his bare hands. Using junkyard parts and fiberglass, a relatively new material then, he was building cars because they were the only thing he truly loved.

Please contact us to order this feature.

Top Gear – May 26, 2014

Overview

Use: Media professionals demanding top-quality automotive content for print/Web. Professional artwork, editing.

What it is: What’s new, what’s hot! Wheelbase Communications is committed to broadening readership (getting non-traditional auto-section readers into your publication/Web pages) and creating as much revenue potential as possible. Top Gear focuses on the aftermarket by telling your readers what’s new and what’s cool. This column includes four items per week as well as prices (where possible) and Web site addresses.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Colin McRae – May 26, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing. What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art, where applicable.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Sometimes they talk about luck being a double-edged sword.
Lucky to not have been there. Unlucky to have been there. Lucky to take the turn at a certain angle as a ton of hurtling glass and steel makes its way around a corner too fast. Unlucky to take the turn too tight and not make it out.

Please contact us to order this feature.

BMW Isetta – FineLines May 26, 2014

Overview

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

Mac and PC page layout with accompanying text and
art files for maximum work flexibility.
About 850 words: separate text file included.
Layout is 8×21.5 inches (newspaper), but can be
reconfigured by your designer to fit most spaces.
PDF of layout included.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark
Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with
standard system fonts. If not, just change the fonts to
match your style.

Description

For a company best known for its high end sports and luxury cars, the little Isetta seems remarkably out of place. But the story as to why BMW took over Isetta production in the 1950s is a fascinating one that’s based on one thing: cash flow.