Author Archives: jeff

Auto Almanac – June 9, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Use: Media professionals demanding non-traditional and interesting automotive content for print/Web.

What it is: A treasure trove of essential automotive quick hits. After designing a highly successful Almanac for one of our daily-newspaper customers, we wondered if we could put together an automotive version. As a result, your new Auto Almanac contains trivia, concept-car spy info, auction notes and even games. All along the way, we invite readers to interact and submit their own ideas.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is the standard one-column newspaper format, but can be reconfigured by your designer to fit most spaces and shapes.
PDF of layout included.
About 600 words: NO?separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

AutoCross – June 9, 2014

Overview

Description

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: For the auto thrill-seeker, this is one of the most unique additions to your publication. The International AutoCross will test the knowledge of your readers with trivia that scours automobile parts bins, dealer showrooms and the history of people and places that have made the automobile what it is today. Retain readers and have them coming back on a regular basis for more. Like Wheelbase’s other features, International AutoCross comes to you formatted and ready to use.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online version by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for printand Web. Postscript file also included for even higher resolution and no bitmapping of fonts.

Please contact us to order this feature.

Lexus IS series: 2006-’13 – May 26, 2014

Overview

Description

The Lexus IS was inspired by the BMW 3-series and arrived for the 2001 model year. The 300 sedan was joined by the SportCross wagon for 2002. By mid-2005, all-new IS 250 and IS 350 sedans replaced the originals. The 250 had a 204-horsepower V6, while a 306-horsepower V6 came with the IS 350. For 2008, the IS F joined the fleet with a 416-horsepower V8 driving the rear wheels. Retractable-hardtop versions of the IS 250 and IS 350 were introduced for the 2010 model year. The IS 250 used a six-speed manual transmission or an optional six-speed automatic with paddle shifters that also came standard in the IS 250 AWD and RWD-only IS 350. An eight-speed automatic was the only transmission for the IS F. After eight model years, the IS line was replaced by all-new IS 250/350 sedans, while the convertibles and the IS F were dropped.

Please contact us to order this feature.

A beep in the right direction – Full Throttle, May 26, 2014

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

I’d love to go back in time and eavesdrop on the engineers who designed the common car horn.
Let’s put it in the center of the steering wheel and make it really big, one would say.

Please contact us to order this feature.

Shift! June 2, 2014

Overview

Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

$3.5 M! – June 2, 2014

Overview

Description

The collector-car market continues to be white hot, with the latest car to sell for a jaw-dropping number being a 1971 Plymouth Hemi Cuda convertible that hammered for a world-record price of $3.5 million at a Mecum Auctions event in Seattle on June 14.

Please contact us to order this feature.

A road without plows and potholes? Am I dreaming? – Full Throttle, June 2, 2014

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Look how far the automobile has come in the last 10 years. Even the last five. It’s a rolling testament to advances in technology and safety. Knowing this, you wouldn’t choose to drive a Model T over a modern car, would you?
So, why are we driving our modern cars atop 100-plus-year old technology? Namely, the asphalt road?

Please contact us to order this feature.

On a roll – AutoKnow, June 2 , 2014

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started. If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding a variety of automotive topics for broader readership. What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Interactive touch-screens, cellphone interfacing and other hands-free conveniences will forever be the headliners when it comes to automotive technology.

Please contact us to order this feature.

The Auto Sleuth – June 2 , 2014

Overview

Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

Mac and PC print layout with separate text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Top Gear – June 2, 2014

Overview

Use: Media professionals demanding top-quality automotive content for print/Web. Professional artwork, editing.

What it is: What’s new, what’s hot! Wheelbase Communications is committed to broadening readership (getting non-traditional auto-section readers into your publication/Web pages) and creating as much revenue potential as possible. Top Gear focuses on the aftermarket by telling your readers what’s new and what’s cool. This column includes four items per week as well as prices (where possible) and Web site addresses.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.