Author Archives: jeff

$100 million? For one car? – June 16, 2014

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Description

When it comes to selling a multi-million dollar vintage automobile, it helps if a car as a great story behind it.
In point of fact, there are two compelling plot lines behind the upcoming sale of a vintage 1962 Ferrari 250 GTO Berlinetta, one of only 39 built, that likely is about to become the single most expensive production car ever sold at auction.

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The ultimate family ride? – AutoKnow, June 16 , 2014

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started. If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding a variety of automotive topics for broader readership. What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Pound for pound, feature for feature, the Dodge Grand Caravan has to be one of the best deals out there in family transportation. Look at the space. Look at the seating. Look at the price. But . . . it’s a minivan and that’s just not for everyone, no matter how practical or good it is.

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2015 Mustang – AutoGraph

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

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2015 BMW X4 – June 16, 2014 AutoPilot

Overview

Description

The BMW X4 might not represent everything for everyone, but as a compromise between a hatchback and a wagon it delivers more space and all-weather functionality than you might think.

BMW’s expansion plans are moving just as rapidly as those of its Audi and Mercedes-Benz rivals, with new models entering the pipeline on a seemingly monthly basis. The recently available 2015 X4 hatchback is part of that rapid growth.

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Jim Wangers – Legends June 2, 2014

Overview

Description

During the dawn of the Musclecar era, image was everything and advertising visionary Jim Wangers was out to prove it. The marketing brains behind the Pontiac GTO, Wangers’ creative advertising inspired a nation to rally behind a company that was mostly known for its conservative sedans.

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2015 Ford Edge – June 9, 2014

Overview

Description

With an all-new 2015 Edge tall wagon, no one can accuse Ford Motor Co. of aiming low. And in point of fact the automaker has some mighty high ambitions for the new Edge: specifically, taking on high-end offerings from Audi, BMW and Mercedes-Benz and expanding the Edge’s reach worldwide.

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Not alone when ‘singing in the shower’ – Full Throttle, June 9, 2014

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

For a “car chick” I’m embarrassed to say that I have a slight fear of automatic car washes.
It’s not the car wash itself, really. It’s more a phobia of being the fool of the day who jumps the tracks and causes the machine to malfunction. You know who I’m talking about: he or she is usually driving the car ahead of you . . .

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The season of Potzilla! – AutoKnow, June 9 , 2014

Overview

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

The cities and locations may change but the problem remains the same, and it’s potentially a pricey one that every driver in North America can relate to.

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2014 Scion tC – June 9, 2014 AutoPilot

Overview

Description

The tC could be suffering from an inferiority complex. Scion’s long-serving sporty model has been a brand staple since the 2005 model year, but has lately been shuffled aside ever since the sportier FR-S recently arrived to rave reviews.

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Shift! June 9, 2014

Overview

Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.