Author Archives: jeff

What Is A Hemi? – AutoGraph

AutoGraph

Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Weekly automotive infographics that inform, enlighten and delight readers. Our high-impact infographics add visual appeal and variety to your auto-section pages. Wheelbase’s designers are some of the best in the business with numerous awards for dynamic newsgraphics and page design. AutoGraph will show your readers, with engaging visual style, what they want and need to know about their automobiles as well as today’s trends. These professional, useful and intelligent graphics will help raise the profile of your auto section.

Product specifications

Designed by Wheelbase Media’s editorial staff using Macromedia Freehand (for backward compatibility for most systems) as well as Adobe Photoshop.
Mac or PC use.
Files included in your download: native Freehand file; Freehand EPS file (which is how to edit the AutoGraph with Adobe Illustrator) and a 300 dpi CMYK low-compression jpg file.
Print size: 8 inches wide, 6 inches tall, scalable about 10 percent up or down.
AutoGraph uses typical system fonts for compatibility.

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2015 Kia Sedona – July 14, 2014 AutoPilot

Overview

If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format.

Description

Kia prefers you not call the 2015 Sedona a minivan. But as the saying goes, if it looks like a duck and quacks like a duck . . .
Note to Kia: the term minivan is not a dirty word, but relates to a specific conveyance that maximizes interior volume, yet does so in a reasonably efficient manner. However, the Korea-based automaker insists that the Sedona is a “multi-purpose vehicle” that possesses …

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Red Means Green – July 14, 2014

Overview

Description

In the collector-car world, 2014 is unquestionably The Year of the Horse. Prancing Horse, as in the Ferrari mascot, that is.
The just-concluded week of August collector-car events and auctions on the lush Monterey Peninsula of Northern California was a record breaker in more ways than one, with Ferraris the unquestioned stars of the shows.

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Jargon Police To The Rescue! – AutoKnow, July 7 , 2014

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started. If you are not a member of the media, but still wish to read this and other feature stories from Wheelbase Media, visit www.shiftweekly.com to subscribe to Auto Shift Weekly newsmag, available for your Apple iPad or for your home PC or laptop in pdf format. Use: Media professionals demanding a variety of automotive topics for broader readership. What it is: Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
Artwork resolution (200-250 dpi) is high enough for print use.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

BLIS, CARB, AIRSCARF and CAFE. They could be from a teenager’s text message. But these are actually just four of the hundreds of acronyms coming to a new-car showroom near you.
Yes, when it comes to confusing abbreviations to describe new and confusing technology, there aren’t many industries that can match the automotive world.

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Beach day – July 7, 2014

Overview

Description

It’s show time.
For just one week, some of the most beautiful land in North America will be filled with some of the most beautiful, exotic and valuable cars in the entire world. Yes, it’s that time again, time for the Monterey auctions in the breathtaking Northern California peninsula.

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2015 Lincoln Navigator – July 7, 2014 AutoPilot

Overview

Description

For those who require or desire something really big to drive, charting a course in the Lincoln Navigator’s direction is one sure way to get your fill. For the 2015 model year there’s more upper-end content and power to play with, all of which is contained inside a more tasteful, up-to-date package.

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Why not emissions-legal racing? – Full Throttle, July 7, 2014

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

I’m a speed lover and a fan of most forms of motorsports, but I’m also a friend of the environment. Or at least I’m trying.
Along those lines, I have a suggestion that will know doubt ruffle a few feathers, but it’s certainly worth throwing out there to bat around the pit lanes.

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Shift! July 7, 2014

Overview

Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

The Auto Sleuth – July 7 , 2014

Overview

Use: Voted the best automotive news column available: you need it.

What it is: If you could have only one automotive feature, this should be it. At Wheelbase Communications, we’ve chosen to stay away from providing an automotive-news column until we could do it in a non-traditional way. And here it is: the Auto Sleuth. Our worldly gumshoe has his ear to the ground, digging up the latest news on everything from product launches and updates to names in the news. The column is solely driven by reader interest. No boring statistics or auto-company pap here, just the straight goods peppered with the Auto Sleuth’s commentary and speculative, gossipy-style.

Product specifications

Mac and PC print layout with separate text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×16 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

Rudoul Diesel – Legends July 7, 2014

Overview

Description

He was a Paris-born boy who grew up to be a linguist, a thermal engineer, a connoisseur of the arts and the inventor of an engine that, to this day, would bear his name. After an education in England and Germany, he found his first work as a refrigerator engineer, but his true love…

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