Author Archives: jeff

Pontiac Fiero – FineLines May. 6, 2013

Overview

Don’t wait for stories to appear in the store when you can become a member of Wheelbase Media’s weekly news service and save more than 50 percent while gaining instant access to the new features as they’re produced. Click here to get started.

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Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

Mac and PC page layout with accompanying text and
art files for maximum work flexibility.
About 850 words: separate text file included.
Layout is 8×21.5 inches (newspaper), but can be
reconfigured by your designer to fit most spaces.
PDF of layout included.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark
Xpress or Adobe Indesign.
Fonts are not included, but we attempt to stay with
standard system fonts. If not, just change the fonts to
match your style.

Description

It was supposed to be a ground-breaking car for General Motors, a little two-seater that would put Pontiac in the spotlight and make buyers weak in the knees.

On paper, it must have looked like a fantastic dream: build a sporty and inexpensive two-seat car for buyers who really wanted a Corvette but couldn’t afford the payments, the insurance and the gas.

Please contact us to order this feature.

Warren Avis – May.6, 2013

Overview

Use: Media professionals demanding top-quality automotive content for print/Web.Professional artwork, editing.

What it is: Cars are nothing without the people who create them and those who own, collect and preserve them. Profiles is designed to bring prominent, interesting car people to your readers’ attention. Fun, informative and masterfully designed, like most Wheelbase features, Profiles comes to you as a Quark Xpress/Adobe InDesign module that is completely editable for any space within your print pages or automotive Web site.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art, where applicable.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (for newspaper use), with some depth variation from week to week, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

You take it for granted today, but back then there was a man who was just plain frustrated about the waiting . . . and the walking.

Warren Avis landed at airports across the United States and waited . . . and waited . . . and waited. Sometimes he would have to walk for miles from the airport terminal before he would find a ride to pick him up.

Please contact us to order this feature.

Gone in 2.9 seconds – The Octane Lounge – May 6, 2013

Overview

Description

In this, the 50th anniversary year for the venerable Porsche 911, the German automaker has just unveiled the newest version of its Ÿber high-performance sports car, the 911 Turbo.

When first introduced in the mid-1970s, the 911 Turbo was known for its thundering acceleration, jolting turbo lag and intimidating handling, which was the result of a combination of the horsepower, the turbo…

Please contact us to order this feature.

Would you adopt one of these four Canadians? – Full Throttle, May 6, 2013

Overview

Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

About 800-900 words; Word text file plus high-resolution art files for print and Web use.
Mac and PC layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

I have a question. Do we have something against practical hatchbacks vehicles?

The new Mercedes-Benz B-Class is a sweet looking ride. It’s a hatchback with a spunky 208-horsepower four-cylinder turbocharged engine.

If you took the badging off it, however, you could easily mistake it for something else. Its profile is familiar, which might be one reason that the three-pointed star plopped in the middle of the grille is a whopping seven inches across.

Please contact us to order this feature.

Shift! May 6, 2013

Overview

Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main “Shift” art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 900 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Topics Covered

Big plans for resurrected automaker: Detroit Electric, the last-century maker of electric fleet vehicles, has teamed with China-based Geely Automobile Group to develop electric vehicles and related motors for the Chinese market, says The Detroit News. The partnership will allow Detroit Electric to manufacture on three continents: at a to-be-named site in Wayne Co., Mich.; in the Netherlands to serve Europe; and in China…

Please contact us to order this feature.

Mazda CX-7: 2007-’12 – May. 6, 2013

Overview

Description

The five-passenger CX-7 wagon and the larger seven-seat CX-9 were both added for the 2007 model year. The CX-7 arrived with a turbocharged 2.3-liter four-cylinder engine that produced 244 horsepower and 258 pound-feet of torque. It received a styling update for 2010 along with a new base engine in the form of a 161-horsepower non-turbocharged 2.5-liter four-cylinder.

Please contact us to order this feature.

Auto Almanac – May. 6, 2013

Overview

Use: Media professionals demanding non-traditional and interesting automotive content for print/Web.

What it is: A treasure trove of essential automotive quick hits. After designing a highly successful Almanac for one of our daily-newspaper customers, we wondered if we could put together an automotive version. As a result, your new Auto Almanac contains trivia, concept-car spy info, auction notes and even games. All along the way, we invite readers to interact and submit their own ideas.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is the standard one-column newspaper format, but can be reconfigured by your designer to fit most spaces and shapes.
PDF of layout included.
About 600 words: NO?separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Please contact us to order this feature.

WordSearch May 6, 2013

Overview

Description

Use: Interactive content for media professionals looking to bolster recurring readership and increase the amount of exposure time for their products, whether print or Web.

What it is: Why are auto publications so dry and so serious? We’re living proof that car nuts have a sense of humor and want to have a little sugar on their Corn Flakes. Your readers will have fun with the “Driver ’s Seat” Word Search as they unearth people, places and events. Driver ’s Seat is just one step in making your auto product more interactive, which provides more exposure for advertisers and more revenue for all.

Product specifications

Due to the highly complicated graphic nature of this product, we do not yet offer a version that can be played online. Instead, visitors to your Web site can print out the crossword and play it at their leisure. Vote yes to having a playable online verion by clicking here.
High-resolution 300 dpi jpg CMYK file suitable for print and Web.

Please contact us to order this feature.

Top Gear – May 6, 2013

Use: Media professionals demanding top-quality automotive content for print/Web. Professional artwork, editing.

What it is: What’s new, what’s hot! Wheelbase Communications is committed to broadening readership (getting non-traditional auto-section readers into your publication/Web pages) and creating as much revenue potential as possible. Top Gear focuses on the aftermarket by telling your readers what’s new and what’s cool. This column includes four items per week as well as prices (where possible) and Web site addresses.

Product specifications

Mac and PC page layout with accompanying text and art files for maximum work flexibility.
High-resolution artwork suitable for print.
Includes Photoshop layers file of main art.
Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
PDF of layout included.
About 850 words: separate text file included.
Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style

Please contact us to order this feature.

2014 Lexus IS – May 6, 2013

Overview

Description

The 2014 IS remains the class rebel of the Lexus fleet, which is great news for those who derive their driving kicks from compact luxury cars that are fleet of foot, strong of character and provide power to either the rear, or all four wheels.

The main reason for the IS’s existence is to bait BMW 3-series, Audi A4 and Mercedes-Benz C-Class fans into switching teams. Toyota’s premium division has learned plenty from its previous two IS generations and now appears to be an even stronger contender with the new-for-2014 version.