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Use: Media professionals looking to diversify their automotive readership with women authors who provide their views on a wide variety of topics.

What it is: Courtney Hansen, America’s favorite Garage Girl and the former host of The Learning Channel’s Overhaulin’ auto makeover show, a new-book author and the host of Spike TV’s weekend “Power Block,” has teamed up with Wheelbase Communications for this exclusive column. If you’re looking to build more regular readership and to bring more women into the pages of your print publication and Web pages with the help of a friendly and outgoing automotive celebrity, this bi-weekly column that alternates with our own Rhonda Wheeler is a must.

Product specifications

• About 800-900 words; Word text file plus high-resolution art files for print and Web use.
• Mac and PC layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Coming soon! Multi-platform page layout that opens with either Quark Xpress or Adobe Indesign.

Description

Both Ford and Chevrolet have to make a decision and it can’t be an easy one.
Where do they take the Mustang and Camaro next?

It’s the kind of question that keeps executives staring at the bedroom ceiling at 3 a.m. trying to think of an answer.

Other automakers have similar issues. BMW doesn’t dare mess up its 3-series and if Porsche makes a misstep with the 911, there will be heck to pay. Chevrolet has to be careful with the Corvette, but that doesn’t seem to stop the company from making drastic changes. Perhaps that has to do with the fact that the current Corvette has been around for close to a decade, so you can’t really have anything other that drastic changes, hence the gorgeous new 2014 model.