The original Mini – FineLines June 10, 2013

FineLines_MINI_COOPER.qxdOverview

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Use: Media professionals demanding top-quality automotive content for their print products and/or Web sites. Professional artwork, editing.

What it is: Many of you asked if we could put our expertise to work to create a feature that covers not just classic cars, but those vehicles that have left an indelible mark on car culture. The Fine Lines series examines significant vehicle marques, their backgrounds and their contributions to the history of the automobile. All this, with real artwork.

Product specifications

  • Mac and PC page layout with accompanying text and
    art files for maximum work flexibility.
  • About 850 words: separate text file included.
  • Layout is 8×21.5 inches (newspaper), but can be
    reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • High-resolution artwork suitable for print.
  • Includes Photoshop layers file of main art.
  • Multi-platform page layout opens with either Quark
    Xpress or Adobe Indesign.
  • Fonts are not included, but we attempt to stay with
    standard system fonts. If not, just change the fonts to
    match your style.

Description

It’s a hard-to-believe reign that lasted decades, but the proof is definitely in the pudding. Or, in the fact that the Mini – although in a highly revised form – came back with a new body and a similar (but sportier) mission.
When the car was launched in the late-1950s, it was supposed to be an answer to fears that the global supply of oil would be reduced to a trickle.
It was 1956 during the Suez Crisis and Britain, along with a number of other countries, had succumb to gas shortages and invoked rationing. What was needed was a small car that was cheap to own and good on gas. That’s it, that’s all.

 

 

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