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Use: Media professionals demanding automotive content on technology and vehicles designed to reduce pollution and save readers money.

What it is: The first “green” feature. One of our most popular new weekly features takes a look at the auto world from the unique perspective of fuel efficiency and technology as it relates to the environment, from hydrogen, hybrids, electric power and other alternative methods of propulsion. “Shift” is exactly that: a shift in thinking. What will the vehicle of tomorrow look like? Your readers can find out today in Shift. This predesigned module can be used as-is or reconfigured to fit just about any space.

Product specifications

• Mac and PC page layout with accompanying text and art files for maximum work flexibility.
• High-resolution artwork suitable for print.
• Includes Photoshop layers file of main “Shift” art.
• Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
• Layout is 8″x13″, but can be reconfigured by your designer to fit most spaces.
• PDF of layout included.
• About 900 words: separate text file included.
• Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Topics Covered

Solar panels bring cool factor: South Korean automaker Hyundai is soon to flip the switch on that country’s largest solar-panel system, attached to the rooftops of its Asan, Korea, plant. It will deploy about 40,000 solar-voltaic panels later this year. When completed and on-line, the plant will be capable of supplying enough found energy to provide a stable source of electricity for up to 3,200 households. To produce the same amount of electricity, a thermoelectric (carbon-burning) power plant releases 5,600 ton…