Michael Simcoe
AutoKnow January 9, 2017

Filed in AutoKnow, Store Items by on January 9, 2017

Overview

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Use:
Media professionals demanding a variety of automotive topics for broader readership.
What it is:
Diversity matters. An automotive print product or Web site largely based on new-vehicle reviews is missing an enormous readership. Auto Know gives us the latitude to explore fantastic auto-related stories outside the realm of mere reviews. Whether it’s about how surround sound is engineered into a vehicle, European cars that will land on our shores, or knowing when it’s time to throw in the towel on your old beater, Auto Know is the perfect tool to capture new readers. . . with solid, interesting stories.

Product specifications

  • Mac and PC page layout with accompanying text and art files for maximum work flexibility.
  • Layout is 8×21.5 inches (newspaper), but can be reconfigured by your designer to fit most spaces.
  • PDF of layout included.
  • About 800-900 words; separate Word text included if you don’t want to use the supplied layout.
  • Artwork resolution (200-250 dpi) is high enough for print use.
  • Includes Photoshop layers file of main art.
  • Multi-platform page layout opens with either Quark Xpress or Adobe Indesign.
  • Fonts are not included, but we attempt to stay with standard system fonts. If not, just change the fonts to match your style.

Description

Michael Simcoe is the first to say that many new career challenges lie ahead for him, first and foremost, filling the big shoes left behind.
With the retirement in July of General Motors designer Ed Welburn after his 44 years with the company, Simcoe, 58, from Australia, took over duties as the global styling chief for General Motors. He’s only the seventh person and the first non-American in the history of the company to get the job.

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